CCPA compliance

California Consumer Privacy Act (CCPA)

CookieHub makes CCPA compliance easy through a fully customizable and feature-rich tool. From CCPA “do not sell” buttons to cookie banners, you no longer have to worry about your business being put at risk. If you want to learn the essentials of CCPA requirements, check out the short and comprehensive guide below:

What is CCPA?

The California Consumer Privacy Act (CCPA) is a data privacy law that outlines new standards for data collection - regulating how businesses are allowed to handle the personal information (PI) of California consumers and the rights that the latter can exercise over their data.

What are the CCPA requirements?

The CCPA has been called the “California GDPR” because it is quite similar to the EU law. Both laws aim to:

  • Give consumers the possibility to opt-out of certain data-processing practices;
  • Give users rights over their data;
  • Make businesses that collect and handle user information accountable for data protection;
  • Establish legal consequences for companies that do not protect user data adequately.

 

The CCPA stipulates that Californians are now entitled to the following rights:

  • To know what information is being collected about them;
  • To know if their PI is sold and disclosed and to whom;
  • To refuse the sale of their PI;
  • To access their PI anytime;
  • To benefit from equal service and price even after exercising their privacy rights.

Why are cookies important for CCPA compliance?

Cookies may be mentioned only once in the CCPA but are still highly relevant and put your business at risk. Cookies are common techniques used for collecting and tracking sensitive data that is further sold or made available for third parties.

Who does CCPA apply to?

CCPA applies to any business that is “organized or operated for the profit or financial benefit of their shareholders” and sells the PI of more than 50,000 California residents per year, have a gross revenue that exceeds $25M or derives more than 50% of its revenue from selling the PI of California residents.

What does CCPA imply for my website?

If your website has an online domain and meets any of the CCPA thresholds mentioned above, you must implement certain features:

  • Your website must inform its users about the types of personal information it collects and how it is going to be used;

How CookieHub Helps You Meet This Requirement:
When the CookieHub solution is implemented, it will provide your visitors with easy access to the categories of personal information that would be collected/sold, the third parties that would gain access to it, and the purpose of collection.

 

  • Your website must feature a “Do not sell my personal information” option that allows visitors to refuse third-party data sales;

How CookieHub Helps You Meet This Requirement:
CookieHub has a CCPA Out-Out feature that allows visitors to exercise their rights to forbid website owners from disclosing or selling their personal information to third parties.