Google Tag Gateway (GTG): What it is and how it works with CookieHub

Yes.

CookieHub is fully compatible with Google Tag Gateway deployments and supports Google Consent Mode, Google Tag Manager, and Google's latest CMP requirements.

GTG can change how Google Tags are loaded and initialized on a website.

Because Google Consent Mode relies on consent information being available before Google Tags begin processing measurement activity, deployment architecture can affect how consent signals are applied.

Incorrect deployment order may result in late consent signals being reported by Google.

CookieHub supports several GTG deployment approaches. In most cases, we recommend managing CookieHub and Google Tags through Google Tag Manager to ensure consent defaults are established before measurement begins.

Deployment requirements may vary depending on the CDN or infrastructure provider used for GTG.

CookieHub continuously evaluates Consent Mode implementations and can identify situations that may result in late consent signals.

Potential issues are surfaced through:

We have created detailed documentation covering:

Start with the Google Tag Gateway overview documentation to learn more.