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CookieHub CMP
The complete, fully-automated consent management platform for global privacy compliance.The complete, fully-automated consent management platform for global privacy compliance.
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Explore powerful tools for automatic cookie blocking, geo-targeting, and reporting.
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Switzerland and data protection: Not neutral on cookies
The Swiss Federal Data Protection and Information Commissioner (FDPIC) recently launched new guidance on cookie use. Extending the Federal Act on Data Protection, or nFADP, which took effect in September 2023, the revised Swiss approach to cookies indicates that clarity and choice may trump consent. That is, consent remains important in serving the personality rights of users, but transparency and specificity comes into even sharper focus.
Google’s Upcoming CMP Requirements in Switzerland
With Google expanding its compliance mandates in Switzerland, websites that cater to Swiss users will soon need to engage a certified Consent Management Platform (CMP) that’s integrated with the Transparency & Consent Framework (TCF). The same precision that Switzerland brought to their internationally renowned watches is now being applied to its data privacy—with Google’s extended regulations aiming to harmonize data privacy laws in Switzerland with the well-established regulations that exist in the European Union and the United Kingdom.
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CookieHub CMP offers tools and services for managing cookies and online privacy.
