Where are tracking cookies and cookie consent headed?
Regulators are tightening expectations around cookie consent, exposing how tracking persists through supercookies and loopholes. With third-party cookies lingering, enforcement focuses on real user choice, not banners. New UK rules ease low-risk uses while AI reshapes consent operations. The future demands adaptive, accountable, risk-based data practices across global digital ecosystems.
When “no cookies” isn’t enough: How browsers still track you
Rejecting cookies doesn’t stop tracking. Many sites use undeletable or “intractable” cookies, fingerprinting, and evercookies to identify users. Apps and browsers like Chrome also enable cross-device tracking. True privacy needs stricter consent and awareness—cookie banners alone can’t protect against today’s hidden, persistent tracking methods.
What is a Tracking Cookie?
Most everyone is familiar with the term “cookie” when it comes to browsing the web, but if you’d like to learn more about the true purpose of a tracking cookie, keep reading.
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