Consent isn’t a dirty word - Turn consent into a brand advantage
Consent Management Platforms (CMPs) help businesses operationalize privacy by capturing, managing, and auditing user consent. They're essential tools for brands navigating modern data protection laws like GDPR, CCPA, and others.
Rethink your marketing approach to data privacy consent, cookies, and compliance
It’s been a time of considerable uncertainty for marketers and the digital marketing discipline as a whole. With GDPR and other data-privacy focused regulations introduced (and often shifting), roadblocks en route to implementing the e-Privacy Regulation in the EU, lack of clear guidance on adtech practices, and a lot of back and forth on whether third-party cookies are on the way out or not, there are more questions than answers. But the bottom line for marketing teams is whether there is a sweet spot where they can balance personalization with privacy and consent with compliance.