States rights and US data privacy fragmentation
With no federal data privacy law, 20+ U.S. states have enacted their own regulations, creating a complex patchwork. This fragmentation raises compliance costs, causes consumer confusion, and underscores the urgent need for national legislation.
The future of data privacy: What EU GDPR reforms mean for businesses and consumers
The EU is proposing reforms to the GDPR to ease compliance for businesses, especially SMEs, and improve enforcement across borders. While the changes aim to reduce red tape, privacy advocates warn they could weaken user protections. The outcome will depend on balancing business needs with strong data privacy standards.
A cautionary tale of data protection gone wrong: Kosovo
Kosovo's experience shows the dangers of weak data privacy protections. Rapid digitization without proper safeguards has led to frequent data breaches, misuse of personal information, and a lack of accountability. Many citizens are unaware of their rights, and enforcement by authorities is minimal. The situation highlights the need for strong legal frameworks, public awareness, institutional oversight, and privacy-by-design technology to protect personal data and ensure proper consent.
Data privacy reverberations from the IAPP Summit
The international privacy landscape is always changing, but according to feedback from the annual International Association of Privacy Professionals (IAPP) Global Privacy Summit, this year is different.
Rethink your marketing approach to data privacy consent, cookies, and compliance
It’s been a time of considerable uncertainty for marketers and the digital marketing discipline as a whole. With GDPR and other data-privacy focused regulations introduced (and often shifting), roadblocks en route to implementing the e-Privacy Regulation in the EU, lack of clear guidance on adtech practices, and a lot of back and forth on whether third-party cookies are on the way out or not, there are more questions than answers. But the bottom line for marketing teams is whether there is a sweet spot where they can balance personalization with privacy and consent with compliance.
©2025 CookieHub ehf.
