The Italian data privacy law includes a number of important details that you should be aware of if you happen to fall under the rules’ umbrella (see a more detailed explanation below) but it is not correct to think that these laws are bad news for website owners. While they do represent a set of policies and features that must be enacted on each website, there are provisions that allow users to accept cookies, and a streamlined cookie acceptance toolbar can add to your site’s attractiveness while also showing that you are cognizant of user privacy and wish to protect it.
Any company with headquarters in Italy or that interacts with or targets Italian data subjects must now ensure their cookie banner complies with the Italian government’s cookie guidelines.
These Italian privacy guideline changes are related to guidelines from the GDPR and rules from other countries in Europe such as Ireland, France, Spain, and Denmark, though it is important to realize that while the rules of each country share some common traits, they are all unique and distinct. Formatting your cookies for users of one country does not mean you will automatically comply with rules in a second country. Each country requires individual attention to ensure cookie compliance.
Any business or entity dealing in the Italian online ecosystem should consult with a cookie consent expert like CookieHub to fully understand what the Italian rules are and how you can adapt to them. However, here is a general overview of what the Italian cookie and privacy consent laws include:
How your company collects and uses user data is crucial. Keep in mind that the Italian DPA has a variety of enforcement tools at its disposal, including not just warnings but also fines of up to $25 million or 4 percent of your company’s annual global revenue.
CookieHub is on your side! CookieHub makes cookie consent management simple by using a full-featured CMP that employs a widget added to your website to automatically categorize and generate a cookie declaration listing, with website visitors given the ability to allow or deny cookies. CookieHub remembers that decision, smoothing the sign-on process and enabling the delivery of customized content to visitors.
For customers looking to comply with the new Italian data privacy laws, or any of the other European data privacy laws as well as GDPR, CookieHub offers website auditing that can show you what types of cookies you are using and if your consent product is compliant with the new law.