Compliance
Blog posts about Compliance
Google Tag Gateway (GTG): What it is and how it works with CookieHub
Google Tag Gateway (GTG): What it is and how it works with CookieHub
Google Tag Gateway (GTG) is Google's recommended approach for serving Google Tags through a website's first-party infrastructure. Depending on the implementation, GTG can be deployed using supported CDNs, load balancers, or custom infrastructure. As part of Google's evolving Consent Mode and CMP requirements, website owners may encounter GTG when configuring Google Analytics, Google Ads, or Google Tag Manager.
How to Add a Cookie Banner to Wix Through the Wix App Market
How to Add a Cookie Banner to Wix Through the Wix App Market
Wix makes it easy to build and manage websites, but many Wix websites still use cookies and tracking technologies that may require visitor consent before activation. This can include Google Analytics, Google Ads, Meta Pixel, YouTube embeds, Marketing applications and Third party scripts and integrations. Privacy regulations such as GDPR and ePrivacy may require website owners to collect consent before loading non essential cookies and tracking technologies. CookieHub is now available directly through the Wix App Market, making it easier to add cookie consent management to Wix websites.
The Difference Between a Cookie Banner and a Modern CMP
The Difference Between a Cookie Banner and a Modern CMP
Many businesses still use the terms “cookie banner” and “consent management platform” interchangeably. They are no longer the same thing. A few years ago, a simple cookie popup was often enough to address basic transparency requirements. Today, the digital privacy ecosystem has evolved significantly. Modern privacy compliance now involves advertising platforms, analytics systems, AI-driven services, mobile applications, server-side environments, and increasingly complex consent signaling requirements. As a result, modern consent management platforms have evolved far beyond standalone banners. Understanding that difference is becoming increasingly important for businesses operating in today’s digital ecosystem.
Google Analytics and Google Ads Are Changing: What Your Business Must Do Before June 15
Google Analytics and Google Ads Are Changing: What Your Business Must Do Before June 15
If your business runs Google Ads and uses Google Analytics, a structural change to how these two platforms share and control data takes effect on June 15, 2026 - and the compliance window is closing fast. This is not a routine platform update. It affects your privacy policy, your cookie consent banner, and - critically - how your consent management platform (CMP) communicates with Google's ad infrastructure. Legal teams, marketing managers, and developers all need to be in the loop before the deadline. Here is what is changing, what it means in practice, and the concrete steps you should take right now.
When Consent Fails: Real-World Privacy Violations and the Need for Adaptive Consent Management
When Consent Fails: Real-World Privacy Violations and the Need for Adaptive Consent Management
The blog examines real-world privacy violations that expose the shortcomings of traditional consent systems. It argues that static, one-size-fits-all consent models can erode trust and user rights, calling instead for adaptive consent management—flexible, transparent, and responsive to evolving technologies, regulations, and user expectations.
Rethink your marketing approach to data privacy consent, cookies, and compliance
Rethink your marketing approach to data privacy consent, cookies, and compliance
It’s been a time of considerable uncertainty for marketers and the digital marketing discipline as a whole. With GDPR and other data-privacy focused regulations introduced (and often shifting), roadblocks en route to implementing the e-Privacy Regulation in the EU, lack of clear guidance on adtech practices, and a lot of back and forth on whether third-party cookies are on the way out or not, there are more questions than answers. But the bottom line for marketing teams is whether there is a sweet spot where they can balance personalization with privacy and consent with compliance.
